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| Criterion |  Growth Funnel Analysis |  Architecture Architecture Decision Record |  Growth Hooked Model |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-3 h | 15-45 min | Multiple workshops over several weeks | 1-4 Wochen |
Participantsdifferent | 1-5 | 1-3 | 2-8 | 1-6 |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | ADR File, Decision Log, Rationale | Hooked loop, Trigger map, Reward design, Ethics check | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | ArchitectureRationaleDocumentationGovernance | GrowthBehaviorRetention | ExperimentsGrowthAnalyticsValidation |