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Selected:Funnel Analysis Architecture Decision Record ARID (Active Reviews for Intermediate Designs)A/B Testing

Criterion	Growth Funnel Analysis	Architecture Architecture Decision Record	Architecture ARID (Active Reviews for Intermediate Designs)	Growth A/B Testing
Purposedifferent	When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.	An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.	ARID examines how well developers can work with a technical design. It focuses on a part of the system that can still be revised, between the architecture overview and the detailed specification.	When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent	Medium	Low	Medium	High
Timedifferent	1-3 h	15-45 min	2–4 h review as a planning range; preparation and evaluation additional	1-4 Wochen
Participantsdifferent	1-5	1-3	Designers, developers as users, and facilitation	1-6
Formatdifferent	Async	Async	Workshop + async	Async
Outputdifferent	Funnel report, Drop-off analysis, Optimization hypotheses	ADR File, Decision Log, Rationale	Prioritized development tasks, Jointly produced code or pseudocode, Observed difficulties and open design questions, Proposed design revisions	Experiment results, Decision log, Learning summary
Tagsno overlap	AnalyticsConversionGrowth	ArchitectureRationaleDocumentationGovernance	ArchitectureEngineeringFeedbackValidationTasks	ExperimentsGrowthAnalyticsValidation

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