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| Criterion |  Growth Funnel Analysis |  Growth A/B Testing |  Systems Thinking Evaporating Cloud |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-3 h | 1-4 Wochen | 60-120 min | 30-60 min |
Participantsdifferent | 1-5 | 1-6 | 2-8 | 1-5 |
Formatdifferent | Async | Async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Completed Experiment Canvas, Success Metric |
Tagsno overlap | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation | Theory of ConstraintsAssumptionsSystems thinking | ExperimentsValidationDiscoveryHypothesis |