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| Criterion |  Growth Funnel Analysis |  Growth A/B Testing |  Innovation Design Charrette |  Innovation Starbursting |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-3 h | 1-4 Wochen | Halber Tag bis mehrere Tage | 30-60 min |
Participantsdifferent | 1-5 | 1-6 | 10-50 | 3-10 |
Formatdifferent | Async | Async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction | Star-Shaped Question Map, Question List, Assumption List |
Tagsno overlap | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation | BrainstormingWorkshopCollaborationIdeation | BrainstormingIdeationWorkshopDiscovery |