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| Criterion |  Growth Funnel Analysis |  Growth A/B Testing |  Architecture arc42 |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | arc42 structures architecture knowledge so teams can document system, decisions, and risks consistently. The template builds a living understanding of the architecture instead of scattered notes. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 1-3 h | 1-4 Wochen | 1-2 Tage | 45-60 min |
Participantsdifferent | 1-5 | 1-6 | 1-4 | 2-8 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary | Architecture Document, Context View, Runtime View, Deployment View | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation | ArchitectureDocumentationCommunication | AssumptionsRiskExperimentsValidation |