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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
1-3 h15-30 min1-3 h1-4 Wochen
Participantsdifferent
1-52-62-81-6
Formatdifferent
AsyncWorkshopWorkshopAsync
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesRoot cause notes, CountermeasuresCause Tree, Evidence Notes, CountermeasuresExperiment results, Decision log, Learning summary
Tagsno overlap
AnalyticsConversionGrowth
Root causeIncidentLeanProblem solving
Root causeTreeIncidentQuality
ExperimentsGrowthAnalyticsValidation
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