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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.
Complexitydifferent
MediumLowHighMedium
Timedifferent
1-3 h15-30 min1-4 Wochen1-4 h
Participantsdifferent
1-52-61-63-8
Formatdifferent
AsyncWorkshopAsyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesRoot cause notes, CountermeasuresExperiment results, Decision log, Learning summaryProblem Statement, Cause Hypotheses, Confirmed Causes, Action Plan
Tagsno overlap
AnalyticsConversionGrowth
Root causeIncidentLeanProblem solving
ExperimentsGrowthAnalyticsValidation
Root causeProblem solvingQualityIncident
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