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| Criterion |  Growth Funnel Analysis |  Agile 4Ls Retrospective |  Growth Flywheel |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a sprint should not only be assessed but also learned from, it captures experience in clear learning categories. It records what worked, what's missing, and what should run differently next time. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 45–75 min | 60-120 min | 1-2 Wochen |
Participantsdifferent | 1-5 | Team members involved | 3-8 | 1-6 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | 4Ls Board, Learning Themes, Improvement Actions | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Experiment card, Result summary, Next bet |
Tagsno overlap | AnalyticsConversionGrowth | RetrospectiveLearningReflectionTeam | GrowthRetentionConversion | MarketingGrowthExperimentsLearning |