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Criterion
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
LowLowMediumLow
Timedifferent
45-90 min1-5 Tage45-60 min1-2 h
Participantsdifferent
3-12Nutzertraffic2-82-8
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Force Field Map, Change Levers, Risk NotesInterest Metrics, Conversion Signal, Learning NoteAssumption map, Test backlog, Risk rankingDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
ChangeDecisionStrategy
ValidationExperimentsDemandGrowth
AssumptionsRiskExperimentsValidation
StrategyDecisionAssumptionsHypothesis
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