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Criterion
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
LowMediumLowLow
Timedifferent
45-90 min2-4 h45-90 min1-2 h
Participantsdifferent
3-124-102-82-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Force Field Map, Change Levers, Risk NotesJourney Map, Pain-point List, Opportunity BacklogAssumption List, Critical Assumptions, Learning PlanDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
ChangeDecisionStrategy
JourneyServiceService design
AssumptionsRiskDecisionDiscovery
StrategyDecisionAssumptionsHypothesis
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