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| Criterion | ![]() Decision Making Force Field Analysis | ![]() UX Research Customer Journey Mapping | ![]() Product Discovery Assumption Mapping | ![]() Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 45-90 min | 2-4 h | 45-60 min | 1-2 h |
Participantsdifferent | 3-12 | 4-10 | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Force Field Map, Change Levers, Risk Notes | Journey Map, Pain-point List, Opportunity Backlog | Assumption map, Test backlog, Risk ranking | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | ChangeDecisionStrategy | JourneyServiceService design | AssumptionsRiskExperimentsValidation | StrategyDecisionAssumptionsHypothesis |



