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Criterion
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
HighMediumLowMedium
Timedifferent
2-6 h1-3 h1-5 Tage45-60 min
Participantsdifferent
3-101-5Nutzertraffic2-8
Formatdifferent
WorkshopAsyncAsyncWorkshop + async
Outputdifferent
FMEA Table, Risk Priority, Mitigation ActionsFunnel report, Drop-off analysis, Optimization hypothesesInterest Metrics, Conversion Signal, Learning NoteAssumption map, Test backlog, Risk ranking
Tagsno overlap
RiskQualityOperationsRoot cause
AnalyticsConversionGrowth
ValidationExperimentsDemandGrowth
AssumptionsRiskExperimentsValidation
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