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Criterion
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
HighMediumHighLow
Timedifferent
2-6 h45-60 min1-4 Wochen1-5 Tage
Participantsdifferent
3-102-81-6Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncAsyncAsync
Outputdifferent
FMEA Table, Risk Priority, Mitigation ActionsAssumption map, Test backlog, Risk rankingExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
RiskQualityOperationsRoot cause
AssumptionsRiskExperimentsValidation
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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