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| Criterion |  Growth Flywheel |  Business Strategy VRIO Framework |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 60-120 min | 90-180 min | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 3-8 | 3-6 | Nutzertraffic | Nutzertraffic |
Formatdifferent | Workshop | Workshop | Async | Async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | VRIO Table, Strategic Actions | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | GrowthRetentionConversion | StrategyDiagnosisBusiness modelCapability | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery |