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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario.
Complexitydifferent
MediumHighLowHigh
Timedifferent
60-120 minHalf day1-5 TageHalf day
Participantsdifferent
3-83-8Nutzertraffic3-8
Formatdifferent
WorkshopWorkshopAsyncWorkshop
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogValue Chain Map, Lever ListInterest Metrics, Conversion Signal, Learning NoteStress Test Report, Action Plan per Scenario
Tagsno overlap
GrowthRetentionConversion
StrategyBusiness modelDiagnosisAnalysis
ValidationExperimentsDemandGrowth
StrategyBusiness modelRiskDiagnosis
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