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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumHighMediumHigh
Timedifferent
60-120 minHalf day1-2 Wochen pro Iteration1-4 Wochen
Participantsdifferent
3-83-82-61-6
Formatdifferent
WorkshopWorkshopWorkshop + asyncAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogValue Chain Map, Lever ListPrioritized Assumption List, Test Plan, Results ReportExperiment results, Decision log, Learning summary
Tagsno overlap
GrowthRetentionConversion
StrategyBusiness modelDiagnosisAnalysis
ExperimentsValidationDiscoveryAssumptions
ExperimentsGrowthAnalyticsValidation
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