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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
60-120 min20-35 min1-5 Tage60-90 min
Participantsdifferent
3-81-5Nutzertraffic3-8
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogTest Card with a pre-set thresholdClick Data, Interest Signal, Learning DecisionPrioritization Canvas, Hypothesis Backlog
Tagsno overlap
GrowthRetentionConversion
ExperimentsValidationDiscoveryHypothesis
ValidationExperimentsDemandDiscovery
ExperimentsPrioritizationDiscoveryHypothesis
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