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| Criterion |  Growth Flywheel |  Team Design Team API |  Growth Funnel Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 60-120 min | Half day initial, dann laufend | 1-3 h | 1-4 Wochen |
Participantsdifferent | 3-8 | Ein Team plus Stakeholder | 1-5 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Async | Async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Team API Document | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthRetentionConversion | TeamAlignmentCommunicationService | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation |