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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Starfish Retrospective
Agile
Starfish Retrospective
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When improvement options need to be sorted more finely than just start and stop, it brings observations into clear kinds of action. This makes visible what should be done more, less, newly, or continued.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
MediumLowHighMedium
Timedifferent
60-120 min45-90 min1-4 Wochen1-3 h
Participantsdifferent
3-84-121-61-5
Formatdifferent
WorkshopWorkshopAsyncAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogStarfish Board, Practice Changes, ExperimentsExperiment results, Decision log, Learning summaryFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
GrowthRetentionConversion
RetrospectiveImprovementExperimentsTeam
ExperimentsGrowthAnalyticsValidation
AnalyticsConversionGrowth
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