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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Spotify Model Mapping with its method-specific working model.
Team Design
Spotify Model Mapping
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a team landscape has grown without clear grouping, it maps roles and relationships onto the Spotify model. It clarifies responsibility, interaction, and load between teams. The result is captured as a Spotify model map and action list.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
60-120 min90-180 min1-3 h45-90 min
Participantsdifferent
3-85-151-53-12
Formatdifferent
WorkshopWorkshopAsyncWorkshop
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogSpotify Model Map, Action ListFunnel report, Drop-off analysis, Optimization hypothesesExpectation Map, Alignment Notes, Agreements
Tagsno overlap
GrowthRetentionConversion
TeamOrganizationAlignmentDiagnosis
AnalyticsConversionGrowth
AlignmentStakeholdersTeam
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