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| Criterion |  Growth Flywheel |  Team Design Spotify Model Mapping |  Growth Funnel Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When a team landscape has grown without clear grouping, it maps roles and relationships onto the Spotify model. It clarifies responsibility, interaction, and load between teams. The result is captured as a Spotify model map and action list. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 60-120 min | 90-180 min | 1-3 h | 1-4 Wochen |
Participantsdifferent | 3-8 | 5-15 | 1-5 | 1-6 |
Formatdifferent | Workshop | Workshop | Async | Async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Spotify Model Map, Action List | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthRetentionConversion | TeamOrganizationAlignmentDiagnosis | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation |