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| Criterion |  Growth Flywheel |  Product Discovery Smoke Test |  Product Discovery Pretotyping |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 60-120 min | 1-5 Tage | Stunden bis wenige Tage | 30-60 min |
Participantsdifferent | 3-8 | Nutzertraffic | 1-4 | 1-5 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop + async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Interest Metrics, Conversion Signal, Learning Note | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Completed Experiment Canvas, Success Metric |
Tagsno overlap | GrowthRetentionConversion | ValidationExperimentsDemandGrowth | ValidationDemandMVP | ExperimentsValidationDiscoveryHypothesis |