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| Criterion |  Growth Flywheel |  Product Discovery Smoke Test |  Growth Funnel Analysis |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 60-120 min | 1-5 Tage | 1-3 h | 1-5 Tage |
Participantsdifferent | 3-8 | Nutzertraffic | 1-5 | Nutzertraffic |
Formatdifferent | Workshop | Async | Async | Async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Interest Metrics, Conversion Signal, Learning Note | Funnel report, Drop-off analysis, Optimization hypotheses | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | GrowthRetentionConversion | ValidationExperimentsDemandGrowth | AnalyticsConversionGrowth | ValidationExperimentsDemandDiscovery |