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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.
Complexitydifferent
MediumLowHighLow
Timedifferent
60-120 min1-5 Tage90-180 min30-60 min
Participantsdifferent
3-8Nutzertraffic3-82-8
Formatdifferent
WorkshopAsyncWorkshopWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogInterest Metrics, Conversion Signal, Learning NoteCoD Table, Prioritization SequenceICE Table, Top Idea List
Tagsno overlap
GrowthRetentionConversion
ValidationExperimentsDemandGrowth
PrioritizationDeliveryEconomicsDecision
PrioritizationScoringGrowthDecision
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