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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A paper-based illustration representing arc42 with its core stages and visible working result.
Architecture
arc42
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.arc42 structures architecture knowledge so teams can document system, decisions, and risks consistently. The template builds a living understanding of the architecture instead of scattered notes.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowLowHigh
Timedifferent
60-120 min1-5 Tage1-2 Tage1-4 Wochen
Participantsdifferent
3-8Nutzertraffic1-41-6
Formatdifferent
WorkshopAsyncWorkshop + asyncAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogInterest Metrics, Conversion Signal, Learning NoteArchitecture Document, Context View, Runtime View, Deployment ViewExperiment results, Decision log, Learning summary
Tagsno overlap
GrowthRetentionConversion
ValidationExperimentsDemandGrowth
ArchitectureDocumentationCommunication
ExperimentsGrowthAnalyticsValidation
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