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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
60-120 min0.5-2 Tage1-3 h2-4 h
Participantsdifferent
3-86-121-54-10
Formatdifferent
WorkshopWorkshopAsyncWorkshop
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogService Blueprint, Fail Points, Ownership MapFunnel report, Drop-off analysis, Optimization hypothesesJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
GrowthRetentionConversion
Service designOperationsJourneyBlueprint
AnalyticsConversionGrowth
JourneyServiceService design
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