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| Criterion |  Growth Flywheel |  Agile ROAM Board |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 60-120 min | 20-40 min initial, dann laufend | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 3-8 | 3-15 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop | Workshop + async | Async | Async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | ROAM Board, Owner List | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthRetentionConversion | RiskAgileTrackingAlignment | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |