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| Criterion |  Growth Flywheel |  Product Discovery Pretotyping |  Growth Funnel Analysis |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 60-120 min | Stunden bis wenige Tage | 1-3 h | 1-5 Tage |
Participantsdifferent | 3-8 | 1-4 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop | Workshop + async | Async | Async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Funnel report, Drop-off analysis, Optimization hypotheses | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthRetentionConversion | ValidationDemandMVP | AnalyticsConversionGrowth | ValidationExperimentsDemandGrowth |