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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
60-120 min45-120 min45-75 min30-60 min
Participantsdifferent
3-83-82-81-5
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsTest Matrix, Test PlanCompleted Experiment Canvas, Success Metric
Tagsno overlap
GrowthRetentionConversion
OptionsDecision framingStrategyComparison
ExperimentsValidationDiscoveryOptions
ExperimentsValidationDiscoveryHypothesis
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