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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
60-120 min1-2 h Setup, laufend1-3 h30-60 min
Participantsdifferent
3-82-61-51-5
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogOpportunity Solution Tree, Experiment Backlog, Learning LogFunnel report, Drop-off analysis, Optimization hypothesesCompleted Experiment Canvas, Success Metric
Tagsno overlap
GrowthRetentionConversion
DiscoveryOutcomesExperimentsOpportunity
AnalyticsConversionGrowth
ExperimentsValidationDiscoveryHypothesis
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