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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumMediumLowLow
Timedifferent
60-120 min45-75 min1-5 Tage30-60 min
Participantsdifferent
3-82-8Nutzertraffic1-5
Formatdifferent
WorkshopWorkshopAsyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogTest Matrix, Test PlanInterest Metrics, Conversion Signal, Learning NoteCompleted Experiment Canvas, Success Metric
Tagsno overlap
GrowthRetentionConversion
ExperimentsValidationDiscoveryOptions
ValidationExperimentsDemandGrowth
ExperimentsValidationDiscoveryHypothesis
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