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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
60-120 min45-75 min1-3 h25-40 min
Participantsdifferent
3-82-81-51-5
Formatdifferent
WorkshopWorkshopAsyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogTest Matrix, Test PlanFunnel report, Drop-off analysis, Optimization hypothesesLearning Card with evidence and next action
Tagsno overlap
GrowthRetentionConversion
ExperimentsValidationDiscoveryOptions
AnalyticsConversionGrowth
ExperimentsValidationDiscoveryLearning
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