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| Criterion |  Growth Flywheel |  Innovation Lean Startup |  Product Discovery Landing Page Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 60-120 min | Wochen bis Monate je Lernzyklus | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 3-8 | 2-8 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop | Workshop + async | Async | Async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Landing Page, Conversion Data, Learning Summary | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthRetentionConversion | LeanStartupValidationMVP | ValidationConversionMarketing | ExperimentsGrowthAnalyticsValidation |