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| Criterion |  Growth Flywheel |  Innovation Lean Startup |  Growth Growth Experiment |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 60-120 min | Wochen bis Monate je Lernzyklus | 1-2 Wochen | 1-5 Tage |
Participantsdifferent | 3-8 | 2-8 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Experiment card, Result summary, Next bet | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthRetentionConversion | LeanStartupValidationMVP | MarketingGrowthExperimentsLearning | ValidationExperimentsDemandGrowth |