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| Criterion |  Growth Flywheel |  Product Strategy KPI Tree |  Product Discovery Fake Door Test |
|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 60-120 min | 90-180 min initial, dann laufend | 1-5 Tage |
Participantsdifferent | 3-8 | 3-8 | Nutzertraffic |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | KPI Tree, Owner List | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | GrowthRetentionConversion | MetricsStrategyAlignmentMeasurement | ValidationExperimentsDemandDiscovery |
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