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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.
Complexitysame
MediumMediumMediumMedium
Timedifferent
60-120 min1-3 hMultiple workshops over several weeks1-2 h
Participantsdifferent
3-83-122-81-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogKnowledge Map, Critical Knowledge Areas, Transfer PlanHooked loop, Trigger map, Reward design, Ethics checkConcept Map, Relationship Labels, Knowledge Gaps
Tagsno overlap
GrowthRetentionConversion
KnowledgeMappingRisk
GrowthBehaviorRetention
KnowledgeConceptsMappingSensemaking
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