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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
60-120 min45-90 minHalf day1-3 h
Participantsdifferent
3-83-83-82-8
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogImpact Map, Outcome Hypotheses, Delivery OptionsValue Chain Map, Lever ListGap Matrix, Action Plan, Risk Notes
Tagsno overlap
GrowthRetentionConversion
OutcomesStrategyBehaviorPlanning
StrategyBusiness modelDiagnosisAnalysis
StrategyAnalysisPlanning
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