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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
60-120 min45-90 min1-4 WochenMultiple workshops over several weeks
Participantsdifferent
3-83-86-30 Experten2-8
Formatdifferent
WorkshopWorkshopAsyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogImpact Map, Outcome Hypotheses, Delivery OptionsExpert Forecast, Consensus Range, Assumption NotesHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
GrowthRetentionConversion
OutcomesStrategyBehaviorPlanning
ForecastingExpertsDecisionStrategy
GrowthBehaviorRetention
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