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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
60-120 min45-90 minHalf dayMultiple workshops over several weeks
Participantsdifferent
3-83-83-82-8
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogImpact Map, Outcome Hypotheses, Delivery OptionsStress Test Report, Action Plan per ScenarioHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
GrowthRetentionConversion
OutcomesStrategyBehaviorPlanning
StrategyBusiness modelRiskDiagnosis
GrowthBehaviorRetention
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