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| Criterion | ![]() Growth Flywheel | ![]() Product Strategy Impact Mapping | ![]() Decision Making Assumption Surfacing | ![]() Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 60-120 min | 45-90 min | 45-90 min | 1-2 h |
Participantsdifferent | 3-8 | 3-8 | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Impact Map, Outcome Hypotheses, Delivery Options | Assumption List, Critical Assumptions, Learning Plan | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | GrowthRetentionConversion | OutcomesStrategyBehaviorPlanning | AssumptionsRiskDecisionDiscovery | StrategyDecisionAssumptionsHypothesis |



