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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitysame
MediumMediumMediumMedium
Timedifferent
60-120 min1-3 h1-2 hMultiple workshops over several weeks
Participantsdifferent
3-82-81-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogIssue Map, Positions, Argument NotesConcept Map, Relationship Labels, Knowledge GapsHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
GrowthRetentionConversion
RationaleKnowledgeDecision
KnowledgeConceptsMappingSensemaking
GrowthBehaviorRetention
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