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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
MediumMediumLowLow
Timedifferent
60-120 min60-90 min25-40 min20-35 min
Participantsdifferent
3-83-81-51-5
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogPrioritization Canvas, Hypothesis BacklogLearning Card with evidence and next actionTest Card with a pre-set threshold
Tagsno overlap
GrowthRetentionConversion
ExperimentsPrioritizationDiscoveryHypothesis
ExperimentsValidationDiscoveryLearning
ExperimentsValidationDiscoveryHypothesis
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