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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for PERT Estimation.
Decision Making
PERT Estimation
Paper illustration for Three-Point Estimation.
Decision Making
Three-Point Estimation
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes.A single estimate for effort, time, or risk often looks too smooth for the real uncertainty behind it. It separates options, evaluation criteria, and open risks. The result is captured as a Three-Point Estimate, Risk Range, and Assumption Notes.
Complexitysame
MediumMediumMediumMedium
Timedifferent
60-120 minMultiple workshops over several weeks15-45 min10-30 min je Item
Participantsdifferent
3-82-81-81-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogHooked loop, Trigger map, Reward design, Ethics checkPERT Estimate, Expected Value, Risk NotesThree-Point Estimate, Risk Range, Assumption Notes
Tagsno overlap
GrowthRetentionConversion
GrowthBehaviorRetention
EstimationUncertaintyRisk
EstimationUncertaintyForecasting
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