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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitysame
MediumMediumMediumMedium
Timedifferent
60-120 minMultiple workshops over several weeksWochen bis Monate je Lernzyklus1-3 h
Participantsdifferent
3-82-82-81-5
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogHooked loop, Trigger map, Reward design, Ethics checkHypothesis list, MVPs, Learning reports, Pivot or persevere decisionFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
GrowthRetentionConversion
GrowthBehaviorRetention
LeanStartupValidationMVP
AnalyticsConversionGrowth
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