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| Criterion |  Growth Flywheel |  Growth Hooked Model |  Innovation Lean Startup |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 60-120 min | Multiple workshops over several weeks | Wochen bis Monate je Lernzyklus | 1-4 Wochen |
Participantsdifferent | 3-8 | 2-8 | 2-8 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Hooked loop, Trigger map, Reward design, Ethics check | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthRetentionConversion | GrowthBehaviorRetention | LeanStartupValidationMVP | ExperimentsGrowthAnalyticsValidation |