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| Criterion |  Growth Flywheel |  Growth Hooked Model |  Growth Growth Experiment |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 60-120 min | Multiple workshops over several weeks | 1-2 Wochen | 1-3 h |
Participantsdifferent | 3-8 | 2-8 | 1-6 | 1-5 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Hooked loop, Trigger map, Reward design, Ethics check | Experiment card, Result summary, Next bet | Funnel report, Drop-off analysis, Optimization hypotheses |
Tags1 shared | GrowthRetentionConversion | GrowthBehaviorRetention | MarketingGrowthExperimentsLearning | AnalyticsConversionGrowth |