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| Criterion | ![]() Growth Flywheel | ![]() Growth Hooked Model | ![]() Decision Making Force Field Analysis | ![]() Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 60-120 min | Multiple workshops over several weeks | 45-90 min | 1-2 h |
Participantsdifferent | 3-8 | 2-8 | 3-12 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Hooked loop, Trigger map, Reward design, Ethics check | Force Field Map, Change Levers, Risk Notes | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | GrowthRetentionConversion | GrowthBehaviorRetention | ChangeDecisionStrategy | StrategyDecisionAssumptionsHypothesis |



