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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
60-120 minMultiple workshops over several weeks30-60 min60-90 min
Participantsdifferent
3-82-81-53-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogHooked loop, Trigger map, Reward design, Ethics checkCompleted Experiment Canvas, Success MetricPrioritization Canvas, Hypothesis Backlog
Tagsno overlap
GrowthRetentionConversion
GrowthBehaviorRetention
ExperimentsValidationDiscoveryHypothesis
ExperimentsPrioritizationDiscoveryHypothesis
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