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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
60-120 minMultiple workshops over several weeks30-90 min45-90 min
Participantsdifferent
3-82-82-83-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogHooked loop, Trigger map, Reward design, Ethics checkConstraint List, Hard/Soft Classification, Option Impact Notes, Decision BoundariesImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
GrowthRetentionConversion
GrowthBehaviorRetention
ConstraintsDecisionPlanningOptions
OutcomesStrategyBehaviorPlanning
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