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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitysame
MediumMediumMediumMedium
Timedifferent
60-120 minWochen bis Monate je GoalMultiple workshops over several weeks45-90 min
Participantsdifferent
3-83-102-83-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogGoals, Idea bank, Step-project list, Tasks, Learning reportsHooked loop, Trigger map, Reward design, Ethics checkImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
GrowthRetentionConversion
RoadmapOutcomesPlanningExperiments
GrowthBehaviorRetention
OutcomesStrategyBehaviorPlanning
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